Pankaj Kumar
About Candidate
Gathering data on competitors and analyzing prices, sales, and methods of marketing and distribution
Collecting and analyzing data on customer demographics, preferences, needs, and buying habits
Preparing reports of findings, illustrating data and translating complex findings into written summaries
Identifying, developing, and evaluating marketing strategy
Monitoring industry statistics and following trends in trade literature
Measuring effectiveness of marketing, advertising, and communications programs and strategies.
Evaluating the financial aspects of product development
Developing pricing strategies
Use sales forecasting or strategic planning to ensure profitability of products
Coordinate or participate in promotional activities or trade shows
Consult with buying personnel
Attending staff conferences to provide management with information concerning the promotion, distribution, and design of company products
Directing the hiring, training, or performance evaluations of marketing or sales staff and overseeing their daily activities
